Search Marketing
Looking for more customers?
Why search for customers when they are already looking for you?
70% of US households use the Internet as information source when shopping locally for products and services.
Is your business reaching these potential customers?
Search advertising finds people at the moment they are looking for your specific product or service. Reaching customers at the moment of interest turns your advertising costs into new customers.
Make the most of your website and start attracting customers today! Request more information by completing the form to the right or learn more about how search marketing can benefit your business.
Benefits of Search Engine Marketing
- With search engine marketing you can:
- Reach your potential customers at the moment of their interest!
- Display ads only within your service area
- Measure the effectiveness by tracking sales or leads
- Work with any marketing budget
- Turn your marketing budget from an expense into a profits
Reach your potential customers
Advertising on search engines reaches people at the moment they are looking for your product or service. No other advertising method allows you to only reach customers that are interested in your company. Search advertising is an highly effective method to get more interested visitors to your website. Instead of targeting a wide audience with a small number of potential customers, search engine marketing allows you to reach relevant interested customers.
Advertise only to your specific service area
Select the area you would like your ads to be displayed. Whether you only want ads to be displayed to searchers within a specific radius surrounding your business, or would like your only to selected cities, search marketing has the custom solution for you. Ensure that your advertising is spent wisely and only reaching customers within your service area
Invest in your Business with Search Marketing
Advertising is only effective if it generates measurable results for your business. Are you currently tracking the effectiveness of your marketing expenses? Do you know if your adverting is profitable? Does advertising generate valuable leads or sales? Advertising on search engines lets you:
- Track your advertising performance and monitor effectiveness of advertising
- Target your ads at the moment people are interested in your products or services.
- Avoid showing your ads to users who aren’t likely to purchase lowering expenses.
- Obtain the maximum return on your advertising investment.
Don’t Guess if Your Ads are Working
Blackbird Web takes the guesswork out of running an effective ad campaign. Our fully managed ad campaigns ensure that your monthly marketing budget is spent effectively. We track the visitors to your website and monitor if the visit results in a lead or sale.
Here’s an example of how advertising on search engines can pay for itself and lead to increasing returns:
Since you only pay when customers actually click on your ads an initial investment will generate traffic to your web page. If the average cost per click is $1 a $100 investment results in 100 new visitors. The average cost per click varies depending on your industry or competition, but rest assured we will work to ensure you are paying the least amount possible.
If even only 10% of these visits result in sales, your initial investment would result 10 sales. If the average sale amount is one hundred dollars, your initial $100 investment will have returned US$1,000 in sales.
AdWords is a particularly effective marketing tool for these objectives.
- Generating leads or sign-ups on your website
- Generating sales or conversions of particular products
- Building Brand Awareness or Brand marketing
Lower your advertising expenses
Blackbird Web’s Managed SEM campaigns work extensively to generate the most amount of traffic for your marketing budget. Close campaign monitoring ensures you are paying the lowest the price per click. Lower cost per click means you receive more traffic to the website for the same marketing budget. Our ad campaigns monitor your campaign targeting to ensure you are paying the least amount for traffic.
Actually See Measurable Results
Tired of spending your advertising budget on Yellow page ads and never knowing if the money spent generated any business? With Search Marketing you can track how your advertising has increased your business. We will work with you to establish set goals for your website so you can see measurable results from your advertising spend. Whether you want to increase your brand exposure, generate leads, or sell products, we can monitor your campaign to ensure your are meeting your goals.
Extensive Ad Distribution
Did you know that search engines account for less than 10% of all web traffic? Our advertising campaigns allow targeting across Google’s Content Network which reaches 80% of unique internet users in over 100 countries and 20 languages on hundreds of thousands of sites across the web.
Search Engine Marketing is a very effective way to build your business. Blackbird Web provides fully managed Google AdWords campaigns to ensure your marketing budget is working for you. We structure your campaign to ensure only high converting traffic is being directed to your website. Google AdWords can be highly effective when properly managed. Whether your marketing budget is $100 or $100,000 we utilize the same principles and practices for your campaign to ensure the highest profits.